How do the elements of your production work together to create a sense of ‘branding’? Ans: There are various elements of my production that work together to create a sense of branding. In order for our product to stand out, there are a few things that we should keep in check just like I have: What color grade should the video have: Adding colour to the your product is important just like I did. From the film; using colourful shots to the posters, website and promotions, I used a variety of colours from the primary pallet to avoid making my product look dull and make it stand out. Does it need to have a professional aesthetic: Yes, I believe it is very important for your product in my case a documentary film to have a proffesional aesthetic. That is because shaky camera shots, bad picture quality and wrong angles can really spoil the whole mood of your film, as it serves as a distraction for the viewer itself. So, that is why I used the Canon 60D camera, a tripo...
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